Since Tmall's first “Double 11” shopping festival held in 2009, it has experienced ten years of development. Every year the Chinese Single Day has become a veritable national shopping feast and annual event for the Chinese E-commerce Industry.

The power released by platforms, merchants and consumers has not only become a sample of consumer trends, but has also gradually affected the International E-commerce Industry.

Since then, the "Tmall Double 11 Carnival" debuted in 2015, integrating variety content, star, games, mobile, and shopping. Through multi-scene interaction, billion fans of world participated in this carnival. It has become the most commercial evening in China.

On November 10th, the "Tmall Double 11 Carnival 2018" was hold at the Mercedes-Benz Cultural Center in Shanghai. The theme was “Heaven and Man”, which created a theme city of heaven, earth, beauty, and heart at the party, covering four different world views and gameplay.

Youku cooperated with top team from Zhejiang TV and Dongfang TV to complete the upgrade from the double 11 "opening whistle" to the "opening show", which was live broadcasted to every corner of the world.

This large-scale performance is important as the Spring Festival Evening. For 4 consecutive years, “Double 11 carnival” has made it a trend indicator for the entertainment industry. The stars have a unique trick to spend the night with fans.

Due to the live broadcast mode of “Double 11 carnival” there were so many unimaginable restrictions. In order to guarantee the innocent interpretation of the stage effect, ACME specially provided XP-20R BSW、CM-700Z、CM-S6、CM-350Z and other professional stage lightings for this party, also sent 2 units theONE weather generators which produced by Canadian MDG.

ACME's lighting and MDG's haze & fog cooperated well, deeply integrated into the stage and co-exist harmoniously with other stage elements, aiming to present a distinctive audio-visual feast to the audience!

2018.11.11, E-commerce transactions showed a hot scene once again, and the consumption potential of Chinese society blowouts surprised people again.

The global consumers and businesses, just like having the Spring Festival, gained a new experience through multi-scene interaction in the era of mobile internet.

“Double 11” had been in preparation for several months, was finished. For most E-commerce practitioners, it meant that the war in 2018 had come to an end;

For the online shopper who empties the shopping cart in midnight, it meant the image changed from “Avalokitesvara” to “Broken Arm Venus”;

For Tmall, ACME and MDG, it meant it was the beginning of another new journey.